Targeted Messaging Essay Example | Topics and Well Written Essays - 250 words

Targeted Messaging - Essay Example )Based on this assumption, if we analyze the messages of these two magazines, they are more titled towards women prima facie however; underlying themes or objectives of these messages are based on attracting men and playing with their psychology. Studies indicate that media messages flashed across to the target audience help gender related activities to become prominent. A study based on women indicated that women even learn before their marriage, the overall mechanics of the wedding and how this is going to affect them. (Daws, 2009). This clearly indicates that media plays significant role in shaping the personal identity in relation with the messages portrayed regarding gender roles. My own personal identity, if viewed within the perspective of the advertisements and messages depicted in both the magazines, therefore is largely shaped by the way I am portrayed i.e. as the way how my gender is portrayed within these messages. They tend to reinforce my personal identity because it allows me to view myself as a person with diverse range of abilities with strong appeal to attract my opposite sex. Daws, L. , 2009-11-11 "It’s Just One Day: Engaged Women’s Sense-making of Media Messages about Weddings"Â  Paper presented at the annual meeting of the NCA 95th Annual Convention, Chicago Hilton & Towers, Chicago, IL Online . 2010-07-29 from

Types of surveillance Essay Example for Free

Types of surveillance Essay Surveillance may be physical, which involves watching a particular entity physically, known as visual surveillance; or it may be achieved by listening (this is known as aural surveillance). Surveillance may also be achieved through the use of image amplification devices like field glasses, binoculars, satellite cameras and so on (Bogonikolos). Electronic circuits have been developed to complement physical surveillance, for example, the Closed-Circuit TV, also known as CCTV, VCR, phone bugging, e-databases and proximity cards have been developed to facilitate surveillance. Apart from physical surveillance, other types of surveillance exist, for example communications surveillance exists which include mail covers and phone interception (Bogonikolos). Another type of surveillance is known as data surveillance or Dataveillance which involves the systematic use of personal data systems to monitor actions and communications of people and suspects. It is less expensive than physical and electronic surveillance because of the automation features it has. Dataveillance may be personal or mass. Personal dataveillance occurs where a person has been identified as a suspect or is of particular interest while a large group of people are monitored in mass Dataveillance. This mass dataveillance is done to protect the entire population and to deter people from causing harm to others. Tools and Techniques of Surveillance Dataveillance Techniques are used for checking data to make sure that it conforms to certain standards and specifications. Front-end verification (FEV) is a method of data surveillance that involves checking the information supplied by an applicant with other additional sources of information about that person in order to identify discrepancies (Bogonikolos). When front-end verification is applied to everybody, mass dataveillance is said to have taken place. Mass dataveillance is a continuous process that involves the following: authentication and screening of all transactions, audit of individuals, and the profiling of persons and transactions to identify possible threats of terrorism. Mechanisms that may be used to achieve this include computer data matching, in which personal records are compared and analyzed. These methods may however result in the black listing people that may be innocent. Data surveillance is cost-effective. Physical surveillance is expensive because it requires many resources. Surveillance attempts to track what people do, say and where they go (Bogonikolos). Visual Surveillance Closed-Circuit TV (CCTV) is one of the most common electronic techniques of visual surveillance. CCTVs may be deployed on roads, railway stations, ATMS, petrol stations, lifts, lobbies and areas that are easily prone to attack. Recording may be done in real-time or time-lapse mode. Cameras may also be used and this is extremely portable. Video Surveillance can help to reduce the risk of attack, protect citizens form attack, monitor crime and subsequently gain crucial evidence that may lead to the identification and prosecution of suspects. Cameras may also be deployed in a covert manner so that people are not aware that it exists (Bogonikolos).

Human sexual reproduction

Human sexual reproduction Introduction In human sexual reproduction, the males always produce sperms and the females produce ovum. Generally, the sperms and the ova are what are referred to as the gametes. These gametes contain chromosomes which are coiled threads of DNA and protein found in the nucleus of the cells. A chromosome is that which carries the hereditary information of an individual and constitutes of densely packed coiled up Chromatin. Sperm and Babys Sex The pairing of chromosomes is responsible for the different sexes evident in the human and widely on most of the animal species. Genetically sperms contain X and Y chromosomes while the ovum contains the X chromosomes alone. An individual with both the Y and X chromosome is referred to as the male while an individual with only the chromosome is the female. During normal fertilization a male always contributes one chromosome while the female contributes the other chromosome. Together they will form an individual. If the male contributes a Y chromosome then the resulting sex will be that of a male since the final set will be XY. However, if the male contributes an X chromosome the resulting set will be a XX and hence a female. A female in all the cases produces an X chromosome. This means the sperm is of importance since it will contribute the all important Y chromosome to male the child male. Possible Complicating Factors Although meiosis is a precise mechanism that separates the two sex chromosomes of a diploid cell into a single chromosome of haploid gamete cells, errors sometimes do take place. Nondisjuction is one of the commonest errors. Nondisjuction is the failure of chromosomes to separate properly during one of the stages of meiosis. This Nondisjuction error can produce gametes that contain either two sex chromosomes or no sex chromosome. Lack of sex chromosomes or having two sex chromosomes is a direct contrast to the normal condition of one sex chromosome. When either of these gametes joins with a normal gamete during fertilization, its result is a person with an abnormal count of sex chromosomes. This leads to a number of disorders. Most common disorders are turner syndrome and Klinefelter syndrome. Victims of turner syndrome are female in appearance but their female genital organs do not develop at puberty. They are also sterile. The turner syndrome is abbreviated as 45X or 45X0, where 0 denotes the absence of second sex chromosomes. People with Klinefelter syndrome are male in appearance and they too, are unable to sire children. Klinefelter is abbreviated as 47XXY. All babies must have x chromosomes for it contains a number of genes that are vital for normal human development. Other disorders, though not very common, which are as a result of nondisjunction are; the Down syndrome, Edward syndrome, Patau syndrome, triple x syndrome and XYY syndrome. Triple X syndrome is as a result of an extra x chromosome in female where as the XYY syndrome is as a result of an extra y chromosome in male. Victims of Edward syndrome usually experience abnormal development of body organs such as kidneys, intestines and the heart . Conclusion An X chromosome is absolutely essential for survival. Sex seems to be determined by the presence or absence of a y chromosome and not by the number of X. chromosomes. An example is the evidence of reported cases of people who have genotypes 48XXXY and 49XXXXY and are male in appearance. The Y chromosome contains a gene that switches on the male pattern of growth during embryological development. If this gene is absent, the embryo follows a female pattern of growth. Reference Komisaruk, B. R. (1986). Reproduction: Behavioral and Neuroendoctrine Behavior. New York Academy of Sciences, Papalia, D. E., Olds, S. W and Feldman, R. D. (2001). Human Development (8th Ed). McGraw-Hill Education

Winning Isnt The Most Important Thing Essay -- essays research papers

Winning Isn't The Most Important Thing   Ã‚  Ã‚  Ã‚  Ã‚  Vince Lombardi's famous saying â€Å"Winning isn't the most important thing. It's the only thing† is unfortunately the motto of too many athletes today.   Ã‚  Ã‚  Ã‚  Ã‚  Although winning is important and sports are, and should be taken seriously, by far, winning isn't the only thing. Putting everything you have and giving one hundred percent to the effort is also very important to competition. A team that puts everything they have into a game and comes out the losers, has a lot more to be proud of than a team who comes in first but only gave some effort. Over the years many teams have lost important games due to a few inches, one pitch or a strike of â€Å"bad luck† although these teams lost, they take it into the ...

Voucher Threat

A popular topic in education reform is the impact school vouchers will have on America†s public education. Public education is at a serious threat do to the debate over education vouchers. School vouchers will redirect the flow of education funding, channeling it directly to individual families rather than to school districts. This will result in less government funding going towards improving public schools, lowering class sizes, and purchasing supplies and may eventually cause the downfall of public education all together. The issues of school vouchers go beyond the classroom and are borderline unconstitutional. The idea of public funds being spent on private schools raises issues in its self. Public funds being spent on private religious schooling will raise interesting questions about the separation between church and state. Most nonpublic schools in America right now are run by religious organizations. Is it even constitutional for tax money to be spent religious schooling? One of the most widely believed untruths about school vouchers is that it will allow poor inner city kids to have more opportunities to go to private schools, however compelling this argument may seem the truth of the matter is that vouchers will siphon the money out of the cities public schools causing the children whose parents still cant afford the subsidized tuition of these pricey private schools to receive an inferior education and create a large underclass of students who are trapped in a public school without enough resources to receive a quality education. The fact of the matter is that school vouchers will create a competitive market in the education field causing the strongly funded private schools to thrive while the public schools that this country was built on to slowly deteriorate in quality due to fewer tax dollars being spent on the resources needed for public education to succeed. The action I would like to see the government take on this issue is to focus more attention on improving public education, instead of the redirecting of taxpayer†s money to private education. The choice is clear if more attention was placed on creating a better learning environment in our public schools all children could benefit not just those who can afford subsidized private schools. Instead of offering an alternative to ineffective unsafe public schools why not focus our attention on improving those schools. Taking money away from already troubled public school systems without offering any solutions to the existing problems is bound to create a downward spiral in the already shaky public school systems. The low impact approach I would take on this matter is to set up rallies especially in those areas where the vouchers would have the largest negative impact. Those areas being the troubled school systems of the inner cities. I would get forty or fifty people together to go to their local or district office and talk with their senator or state rep. I would start up a web page supporting my issue with links to advocacy groups and information that take a similar stand on the issue of school vouchers. In the web site I would also include a prefab letter explaining the negative effects of school vouchers that viewers could download, sign and send to there local or state representative to help support my issue. Furthermore I would write to the editors of my local newspapers and explain my stand on the issue in a small column that would reach many potential voters. As an attempt to get some free media attention while spreading the word of my issue I would hold a public forum on vouchers and have the local news cover it. The forum would inform citizens how they can get involved. I would hold the forum in a local schools gymnasium and try to get some influential speakers who support my issue in hopes to gain more supporters who will take action against school vouchers. In a high impact manner I would use an entirely different approach. Supposing I had a year off from life and 100,000 dollars to contribute to the fight against vouchers I would start by getting national attention. I would try to team up with some key officials in congress who take the same position as I do. I would try to hold a national rally against vouchers. As an attempt to gain wide range publicity I would set up a web site for volunteer support effort. I would use the web site to keep my supporters updated on rallies and protests supporting my cause. I would set up a national call in day via the web where I get membership of the site to call into congress and support our stand on the issues. I would help raise money by holding rallies and support groups for members of congress and other political leaders who are running for office and who support my issue. As would organize bus trips from inner cities around the country to Washington D. C. so that constituents could go to the members of congress that represent their district and explain to the congressmen their concerns with vouchers. All of these things would help to raise concern over school vouchers and hopefully have an effect on votes when the issue comes up in legislation.

the period of rebirth essays

the period of rebirth essays The Renaissance has always been interesting and fascinating historical period that means rebirth and represents a change in thinking. People were waking up from a deep sleep, which lasted during the Middle Ages. Urgent to learn and know, they started to experiment, put the foundations of things we still use today and created art we still admire. Renaissance has significant impact on development of peoples human consciousness, culture, and spiritual destiny. It was the time when Europe flooded with classical art, literature, new scientific explorations and discoveries. Moreover, three men, Leonardo, Michelangelo, and Raphael, shows best the cultural values of the Renaissance and enter more vitality, emotions and beauty, as well as technology, proportion and philosophy. One great representative of the intellectual society that was formed during the Renaissance was Leonardo Da Vinci-a scientist, an inventor, and an artist. In his art one can easily recognize his knowledge of beauty and the ability of expressing vitality. All his works became masterpieces, but the Last Supper is one of the best known works of art in the world. Even though, the Last Supper had been painted before, Leonardo's version was the first that seemed to depict real people acting like real people. All figures are displayed very human, expressing emotions. As Dr. Napoleon stated in Globe magazine, this painting has a highly dramatic effect, which depicts the moment when pronounces the words, One of you will betray me. The psychological intensity of the apostles reactions to the Masters revelation is almost palpable. The drama of the painting is created through the emotions of the disciples, each of whom reacts in a different and personal way, through their awe-stuck and incred ulous facial expressions, and through the variety of gestures and fluid movement of their arms and bodies. The artist portrays the psy ...